HA2 Task10 - Evaluation

Throughout this project I have learnt what the following things mean and how they relate to motion graphics and compositing video.  

• Pixel
• Resolution
• screen rate
• video format
• compression
  
  I have also learnt what the use of motion graphics and compositing video. I have used six types and have broadly explained them and used recent examples of each. The six types are; Interactive menus, web banners, Title and credit sequences, animated captions, stings and Idents. I then analysed each one of them. I chose a Interactive menu from a James Bond movie because they are well known films and I thought it had  quite a lot to speak about because of how much editing it has and how much colour has been used. For the Ident I used a channel 4 one because I thought it was quite good and easy to analyse. I think it is a good example of an ident for a tv channel and for the sting I used an E4 one because that TV channel uses a lot of different stings, which get sent in from different people. I also found the sting I used interesting.

I used Adore Illustrator to create three different exercises, these three were the production company logo, eye in stages and four sports portraits. To start with it was complicated but once I knew how to use the tools which I needed to do these they were quite easy to do.

We had a client briefing and during this we had to take notes on what we get told about how they wanted the logo I was going to plan and produce. Once the briefing was over and I produced moodboards with research to get some ideas on what the logo will look like. I looked at other sports logo, their old sports logo and the salford city college logo to help me get some ideas and to see  how other logos which related to them and what they wanted it for looked like. I also tried out different texts on the moodboard to see which text would look better on there logo. I chose the different texts and related them to the researche logoes and seen what texts looked good on them. Once I had an idea on what my logo was going to look like I used Adobe Illustrator to experiment with the fonts I had chosen and to look at what symbols worked well and related to the logo I was producing. I made sure it was suitable for a new SCC Academy Logo. I kept the the colours simple and related them to the SCC Logo using the colours blue, black, grey and white, I only used them colours so the logo didn't look too much and worked well with the SCC Colleges and it also related to the kit which majority of the sports teams wear. Once I had chosen what I thought worked well and sorted out what colours I was using and what text I wanted to use I finalised my logo. I produced the logo I did because I thought it worked well with the SCC Logo at the moment, but I think it look too simple and I could have made it more relevant.

I carried out three Adobe After Effects exercises, these were Devil rides out, Pony compositing and E4 sting. I did these so I could get an understanding of how to create vector art work. On the devil rides out I watched the tutorial and that's how I learnt how to do majortity of the editing on Adobe After Effects. For the E4 Sting I had to make my own with what I had learnt off doing the Devil rides out. I kept the E4 sting simple but because it had to be a certain amount of time I had to add extra on to it.  I found doin the devil rides out a little complicated to start with but after a while I got the hang of it.

Once we found out whos logo got chosen I produced a storyboard, using that logo, which I was going to create using Adobe After Effects. The storyboard was pretty simple to look at but once I actually started making it I had to do it in sections because it was pretty complicated to make. I made two different videos of this one of the actual logo animation on it's own and one with the  background of the SCC Academy video behind it. I chose the slighly faded video because it looked better and didn't want the video to cover up logo.